What is YouTube Advertising?
YouTube Advertising is an ads platform marketers can use to promote their brand, products, and services through ads in videos on YouTube. YouTube Advertising offers marketers access to billions of users and targets them based on numerous pieces of lifestyle and interest criteria. It ensures your ads efficiently drive qualified traffic and conversions to your site.
Google has made creating and managing advertising campaigns on YouTube easy and cost-effective for marketing teams and businesses of all sizes.
Benefits of YouTube Ads
From the sheer amount of users to the real-time measurement metrics, the benefits of running YouTube ads surpass that of other video advertising platforms.
Types of YouTube Ads
YouTube Advertising has multiple ad types marketers can leverage to promote their brand and products. Let’s touch on the most used ad formats on YouTube, along with examples, sizes, and devices they work best.
YouTube Advertising display ads are found off to the right of videos in the “Up Next” and “Recommended Videos” sections. These ads are often relevant to the video viewed or are based on specific targeting criteria like demographics, interests, videos considered, or channels followed.
These ads are 300×60 and display best on desktop devices.
Overlay ads are semi-transparent ads that appear in the bottom center of 20% of the video. The ads usually appear a few seconds into the video or at a designated point within the video. As with all other types of ads on YouTube, these ads are often relevant to the video viewed or are based on specific targeting criteria like demographics, interests, videos considered, or channels followed.
Overlay ads are formatted as 468×60 or 728×90 image or text ads and perform best on desktop.
Skippable Video Ads
YouTube skippable ads play before or during a picked video on YouTube. Usually, these ads play for a few seconds before a notification comes up that counts down from five and ends with a “Skip Ads” button. From there, the user can click to view the video. As with all other ads on YouTube, these ads are often relevant to the video considered. They are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Skippable video ads are video formats played in the YouTube video player and work for desktop and mobile devices.
Non-Skippable Video Ads
YouTube non-skippable ads play before or during a picked video on YouTube. With these ads, viewers have to sit through the entirety of the advertisement at either the beginning or during the video. Will then take the viewer to their video once the ad ends.
As with all other ads on YouTube, these ads are often relevant to the video viewed. They are based on specific targeting criteria like demographics, interests, videos considered, or channels followed.
Like skippable video ads, non-skippable ads play in the YouTube video player and are about 15 or 20 seconds in length, depending on regional standards. They work for both desktop and mobile devices.
YouTube bumper ads are non-skippable video ads that play in the YouTube video player before the video and are up to 6 seconds long. Will then take the viewer to their video once the ad ends. They work for both desktop and mobile devices.
Sponsored cards are various-sized display ads that appear at the end of videos relevant to the content, such as products or websites. Users can click these ads and purchase a product or take specific actions. As with all other ads on YouTube, these ads are often relevant to video viewing. They are based on particular targeting criteria like demographics, interests, videos viewed, or channels followed.
These ads vary in size and work on both desktop and mobile devices
YouTube discovery ads videos are used to promote video content in places of discovery. It includes next to related YouTube videos, search results, or the YouTube homepage on mobile. Users can click these ads to view the video or visit the channel page.
Video discovery ads consist of a thumbnail image from your video with some text; they vary in size depending on where they appear and work on both desktop and mobile devices on YouTube.
Our YouTube Advertising Services
Now, like any other digital marketing effort, YouTube advertising takes rigorous research, strategic planning, implementation, maintenance, reporting, and ongoing optimization to ensure you’re getting the full benefit. Marcel Digital offers full-service YouTube Advertising services to ensure your efforts see more traffic and conversions to drive marketing ROI.
Frequently Asked Questions
We have listed everything for our customers. Still, if you find any doubt, you can connect with us via Email or Social Media Network. Here are answers to some Frequently Asked Questions.
YouTube marketing is the practice of promoting brands and products on YouTube’s platform either by uploading valuable videos on your company’s YouTube channel or using YouTube ads.
If you’re thinking of starting to use video for your brand, or you’re already creating video content, then you can’t afford to ignore YouTube, as it’s the best social video channel.
Of course, video is also popular on other social channels like TikTok, Instagram, and Facebook, but YouTube has the edge.
It’s second only to Google as the most visited site on the internet and has its own powerful search engine so that users can easily find specific content.
In short, it’s a social media giant with endless opportunities for brands.
YouTube is an essential marketing tool for practically any brand in any industry. Here are three reasons why you should be marketing on YouTube:
- Create brand authority. Video marketing can help to build trust and establish brand authority. Moreover, it makes it easier to connect and engage with customers.
- Build credibility and trust. As a brand, trust is everything when it comes to customer acquisition. By uploading content on YouTube, you can let customers view and evaluate your services and products. For example, you could upload a video with information steps or instructions to help your target viewers accomplish a set of tasks or actions. Another way to build trust and credibility is to upload videos showing customer engagement and recommendations of your product.
- Engage your audience. Videos are a great way to connect with your viewers and provide a more personal, hands-on feel than traditional marketing channels. YouTube offers marketers several different ways to engage their audience. For example, viewers can leave feedback and comments on the videos, so they can interact with each other and also with the company.
In a word: YES.
YouTube marketing works throughout the sales funnel.
Top and Middle of the Funnel Video:
YouTube’s strengths—ease of consumption, emotional impact, and viral potential—make it an ideal medium for the top and middle of the funnel. Short films, webinars, how-to videos, and other informational video content can all be great tools for raising awareness and improving the perception of your brand.
Bottom of the Funnel Video:
According to animated explainer company Wyzowl, video marketing does well at driving conversions as well as awareness:
- 64% of businesses who use video believe that it has directly led to increased sales conversions.
- 78% of video marketers say video has directly helped increase sales.
The cost of YouTube ads depends on a few factors, including watch time, audience targeting, and campaign objective.
On average, though, YouTube advertising costs are $0.10 to $0.30 per view or action, with an average daily budget of $10. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.