Bing Ads Service
What is Bing Ads Management Services?
Bing Ads management services include keyword research, creating Bing Ads, and bidding on keywords. You’ll be able to modify your Bing Ads during the advertising process. Advertisers can change Bing Ads, pause or even stop campaigns anytime.
Once your Bing Ads campaign has been launched, search engine users will see your advertisement. Bing Ads are displayed to potential customers in the “Ads” section at the top of search results pages. Bing Ads are relevant to the keywords used by searchers. If customers click on your Bing Ads, they will come to your website.
Now, your job is to convert your website traffic. In other words, you should aim to turn the site’s visitors into actual customers. Advertisers try to accomplish different goals when using Bing Ads management services. People choose to use Bing Ads management services to increase sales, service requests, sign-ups, and app downloads for their businesses.
Why Should Your Company Use Bing Ads?
Bing Ads is a great way to generate leads and traffic for your business from searchers who do not use Google. Fewer people are advertising on Bing Ads, so the amount that you have to pay to reach millions of target customers is a lot less while still generating a significant amount of leads.
Here are the top benefits of our ad management services
- With our Bing Ads management services, you will be able to land a lot of new clients for your business. Some of these clients will turn into your repeat customers. Our ad management services will provide your business with high return on investment over time.
- At Ariacal, we use the most effective PPC advertising techniques to promote businesses in Bing search. So, you’ll be able to achieve the best possible results with our ad management services.
- Our highly experienced PPC marketers will be able to optimize your Bing Ads by picking keywords, location, language, device type, time of day, time of week and many other parameters for your Pay-per-Click advertising campaign. Finally, you’ll attract the ideal target audience to your business and get the best possible results with our ad management services.
- Our Pay-per-Click company has experience in using all types of Bing Ads including standard text ads, content ads as well as product ads. We’ll analyze your marketing goals carefully first. After that, our PPC specialists will pick the right type of Bing Ads for your business.
- For many years, our PPC experts have been creating, managing and optimizing Bing Ads campaigns for different industries. Our Pay-per-Click marketing professionals will be able to provide any type of business with cost-effective Bing Ads solutions.
- If you take advantage of our ad management services, you’ll be able to target searchers who don’t use Google. Finally, you’ll get additional customers and sales.
Bing Ads Pay Per Click Scope Of Work
We pride ourselves on being a full-service PPC agency, and our Bing Ads pay-per-click management is no exception. Our scope of work includes:
- Keyword Analysis & Development
- Targeted Ad Creation
- Comprehensive Bidding Strategy & Budget Management
- Landing Page & Conversion Rate Consultation
- Competitive Intelligence Analysis
- Campaign Structure Optimization
- Ad Testing
- Conversion & Call Tracking
- Cost Per Lead (CPL) or Return On Ad Spend (ROAS) Analysis
- Google Shopping Feed Management
- Regular Meetings with a Dedicated PPC Manager
- Detailed Monthly Reports
Types of Bing Ads and Features
Bing offers standard text ads for your business. Search ads display when someone searches for a keyword on Bing and your ad displays above, below, or on the side of the organic search listings.
Bing also offers content ads, which add some flexibility and broader reach to where your ads will show. Your content ads may be seen by an audience that is viewing websites owned by Yahoo, Microsoft, or other partners.
Another feature that Bing offers is product ads. Product ads allow you to display your products on the Bing search results page by including images, promotional text, prices, and your company name. This is a great resource for a retailer or e-commerce website looking to generate more leads and sales.
With Bing Ads, you can easily target your customers based on:
- Where they are located
- What device they are using
- Demographics
- Time of day
By narrowing the way that you target your ads, this allows you to generate more qualified clicks and, therefore, more qualified leads for your business.
Frequently Asked Questions
We have listed everything for our customers. Still, if you find any doubt, you can connect with us via Email or Social Media Network. Here are answers to some Frequently Asked Questions.
Advertising on Bing means your ads are being served on the second biggest search engine in the UK, so it’s an opportunity that many brands and businesses cannot afford to miss out on. With an audience actively searching for your product and services, it’s a great investment for businesses, not least because there is much less competition for keywords. This means lower costs for both your clicks and conversions, making it a cost-effective channel that’s perfect for investment as part of your marketing strategy.
Like most PPC ads, Bing ads are powered by keywords. We target relevant keywords based on your products, services and brand. When a user searches for one of these keywords, Microsoft will serve the most relevant ads based on a combination of ad relevance and how much you’re willing to pay. When a user clicks on your ad, they’re sent to your webpage, and you pay for the click.
Both Bing ads and Google ads are a type of PPC advertising based on keywords to help businesses reach their target audiences in order to drive increased visibility and more sales.` However, Bing ads have a different, more mature demographic compared to Google, which means that your approach to your PPC strategy needs to reflect this. Bing also allows for much more granular control of your campaigns, as well as better targeting options for different devices.
To get a strong ROI from your Bing text ads, one of your main areas of focus will be on developing compelling and engaging ad copy. Get to know your target audience and the kind of messaging that will motivate them. On top of this, you can drive even better results by layering in different targeting and bid modifiers to make sure you’re being seen by the right people at the right time.
A good Bing ad will deliver a compelling message to the right person at the right time. This means that you’ll be relying heavily on your buyer personas and your target audiences. The closer you can align your ad copy to the needs and interests of your target user, the better your ad will be.
Bing ads work really well with other PPC campaignsbecause they give you great coverage across other search engines to support your growth. As a full-service marketing agency, The Brains can also offer truly multichannel marketing campaigns to help your business grow across the full marketing mix. With an understanding of your target audience, we’ll know where your audience is spending most of their time, and so will be able to identify the other platforms that will be important for your business.
As a data-driven Microsoft Bing agency, we can guarantee that we won’t waste any of your marketing budget on a PPC strategy that we don’t believe will deliver incredible results. Our teams have had years of experience in the industry and have worked on many Bing ads campaigns, so we’ll be able to assist no matter where you want to focus your efforts.
If you want to know more about how The Brains can help develop your next Bing ads campaign to help boost revenue and increase ROI, speak to one of our experts today.