Email Marketing Services
What Is Email Marketing?
Build a Loyal Community Around Your Brand
There isn’t a more robust digital marketing tactic than email marketing when it comes to generating and converting leads.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever.
Why Email Marketing Is Important
Provide More Value to Your Customers and Deliver Big Results
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).
According to research, approximately 61 percent of email subscribers would receive promotional marketing emails every week. About 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.
The Importance of Email Marketing
Not yet convinced about why email marketing is important for brand growth? Here are more reasons investing in an email marketing campaign service is essential:
Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns drive more business and save you money.
Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day, and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to an enormous audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages, and data-driven campaigns based on criteria such as birthdays, regions, and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Save Time and Effort
Email marketing for small businesses, franchises, and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allows you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
Test Email Campaigns and Drive Strong Results
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights into where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Track Your Analytics
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to practical applications to better reach your audiences.
Frequently Asked Questions
We have listed everything for our customers. Still, if you find any doubt, you can connect with us via Email or Social Media Network. Here are answers to some Frequently Asked Questions.
There are three main types of emails you can send to your list:
1. Newsletters and marketing emails. These are emails that are sent one time to your list and provide up-to-date content, news, and offers.
2. Transactional emails. These emails are used in ecommerce and could be things such as order confirmation emails, receipts, invoices, and shipping confirmation emails.
3. Behavioral emails. These are emails that are triggered based on subscriber actions, such as welcome emails when a user joins your list, upsell/cross-sell emails, post-purchase review emails, re-engagement emails, or free trial expiration emails.
Yes, you can get free email marketing software if you have a small list size. For example, Mailchimp offers free plans if you have under 2,000 contacts and only need to send 10,000 emails per month.
However, there are other popular tools that have better deliverability, more unique designs, and more automation features. You get what you pay for.
To get started with email marketing, you need to follow these steps:
1. Choose an email service provider from this list and sign up.
2. Gather contacts via opt-in forms to grow your email list.
3. Create your initial email templates.
4. Create your welcome email series.
5. Use one of the best grammar checkers to make sure your content is free of errors.
6. A/B test your subject lines to improve open rates.
7. Preview your email on the platform to ensure it looks across all devices.
8. Schedule and send your email at the best time.
9. Review your email analytics to improve your engagement.
The timing of your email sends depends on your customer data and your individual business type.
For example, Tuesdays and Wednesdays tend to have the best engagement, with more people apt to open, read, and click your emails. Also, 8 am and 4 pm tend to be the best times of the day to send email messages.
To optimize your emails and improve engagement, you need to conduct A/B split testing and view analytics reports to improve your numbers.
You should always test one variable at a time to understand how your data reacts. For example, you can conduct a test on the time of day, email subject lines, customer segment, the content of the email, the imagery used, and the call-to-action.
Once you formulate a hypothesis on what to test, view your reports, and see how the changes impact your open rates, click rates, unsubscribers, and sales.