PPC Remarketing Services
What is remarketing?
Remarketing is an advertising strategy that promotes your business to users that previously interacted with your site. You can remarket to users across various channels, from social media platforms like Facebook to video-sharing sites like YouTube.
Google Remarketing
Google remarketing helps businesses increase conversion rates by retargeting key demographics by tracking browser cookies. It works by placing a piece of code called a pixel or tag on your website, thereby tracking your visitor’s movements across the web. Remarketing ads offer exposure for your business, keeping you connected to your audience even after they leave your website, thereby increasing awareness of products, offers, and your overall brand. Remarketing ads through Google works by familiarising your audience with your product or service, again and again.
One of the benefits of Google remarketing is that it is a trustworthy source, with a display network taking up over 90% of the internet. It also offers greater control of where your ads are placed; i.e., you can prevent your ads from being shown on websites that don’t get conversions.
Dynamic Remarketing
For eCommerce businesses, dynamic remarketing is an excellent way to continue to entice customers with products they may have already engaged. Taken directly from your product feed, dynamic ads showcase items as clickable elements of the overall ad, bringing the user now to the corresponding product page.
Dynamic remarketing utilizes the remarketing tag to track a visitor’s activities, including the products they looked at, items they have previously purchased, and items that are in an abandoned cart.
Dynamic ads bring a whole new level of interaction to your conversion funnel. Your customer has looked at a pair of boots but decided against buying. As they continue to browse, they can present a dynamic ad showing the boots (automatically pulled from your product catalog thanks to the remarketing tag), enticing them back on-site to make the purchase!
Social Media Remarketing
Social media remarketing works similarly to other remarketing techniques, but instead of showing ads on websites, they deliver on social media platforms, further increasing the chances of clicks and conversions. Facebook, Twitter, and LinkedIn all offer remarketing ads.
Each platform offers slightly different remarketing services. For example, Facebook can pull contacts from many sources (email directories and CRMs, for example), so you can create customer lists, which can help you target ads to people in specific areas of your sales funnel.
We will help you define the best platforms to remarket your ads when we put together a strategy based on your business goals and targets.
Five valuable ways to use remarketing services to your advantage
Curious about the ways your company can use remarketing services? With hundreds of PPC campaigns managed, our digital marketing specialists have developed several creative ways to use remarketing to your advantage.
Five remarketing examples include:
- Limited-time discounts for users that abandoned their shopping carts
- Reminders for specific products, positions, or services viewed
- Exclusive offers for gated content
- Event promotions for users within a particular radius
- Offers for users that canceled a service
Frequently Asked Questions
We have listed everything for our customers. Still, if you find any doubt, you can connect with us via Email or Social Media Network. Here are answers to some Frequently Asked Questions.
A specific type of remarketing, ecommerce remarketing advertises your business or products to users that abandoned their online shopping carts. Companies can use a few channels for ecommerce remarketing, but email is a favorite choice.
Remarketing services are professional services for remarketing your business. They’re provided by a remarketing agency, which often creates your remarketing audience, as well as launches and manages your campaign.
Costs of remarketing services vary and often depend on your company and your agency.