Video Advertising Services
Video Advertising Services
YouTube allows billions of people worldwide to search, discover, watch and share original video content. Since YouTube is the leading video-sharing site, it is the second largest search engine globally. Only Google itself has more searches per day.
How can you harness the power of video advertising? FFITBD’s Video Advertising Service uses video campaigns to ensure your message gets to the right audience at the right time by using targeting that includes interest, demographic, and even location data. We can build a video advertising program that delivers traffic, leads, and sales using this powerful media.
FFITBD will collaborate with your team to identify your best video assets and create the ad copy and targeting that delivers results. We will also work with your marketing team to ensure that your YouTube video advertising program achieves your goals.
Once we get started, our dedicated campaign manager will monitor and strategically optimize your program daily, including:
- Selecting the best Video Advertising Properties
- Updating ad copy and goals
- Optimizing YouTube targeting options
- Monitoring your daily ad budget
- Reporting on the campaign results
What are the benefits of using video advertising?
When you start looking into video advertising services, you may wonder about the benefits of using video advertising for your business. Here are four benefits to investing in video advertising services.
People watch videos
When you invest in video advertising services, you’re investing in a method that works. People are ten times more likely to engage with a video than a block of text. Social media videos are more attractive to your audience and encourage them to interact with your page.
People share videos
Videos are easily shareable with other people. Whether someone sends it directly or shares it on their social media page, videos are easily shareable and digestible by other people. People are more likely to share videos with their friends because it takes two minutes or less to obtain all the information.
Videos lead to conversions
Videos are compelling for helping your business earn conversions. Simply by including a video on your landing page, you increase your conversion rate up to 80 percent. Investing in video advertising services can help your business earn more conversions.
Videos help you get information out faster
People don’t have much time to consume information in this busy world. If given the option to watch a 30-second video or spend five minutes reading an article, they will opt to watch the video. Videos deliver information quickly (and visually!).
Where can I use video advertising?
As you look into video advertising services, you may wonder where you can use videos. Social media platforms welcome videos and are easily shareable on these platforms.
Here are some social platforms you can use to advertise to your audience:
Facebook is a great social media site for sharing videos. It’s easy for your audience to watch and share videos organically on this platform. Facebook also offers paid advertising videos to help you reach new leads.
Twitter is another platform that offers both organic and paid videos. It’s a great way to boost engagement and catch your audience’s attention as they scroll through their news feed.
Instagram’s primary focus is on photos and videos, so it’s widespread to see video advertisements on this platform. You can create video ads that seamlessly blend into users’ newsfeeds and capture new leads.
YouTube
YouTube is the second-largest search engine globally because so many people search for videos on their platform. It creates an excellent opportunity to upload videos and create video advertisements to reach new subscribers.
While it’s less common to use video advertisements on Pinterest, there is still an excellent opportunity to use them. You can use videos for advertising your products and giving people a better idea about your products.
LinkedIn is another great social media platform to use videos. You can create professional advertisements to reach leads and connect with other businesses.
We Use Video Advertising Best Practices
To get the most out of your video advertising, utilize Best Practices that develop a cross-channel strategy that incorporates a variety of delivery methods to engage users at all stages of the discovery process and across all devices. Video exposure throughout their path to purchase can grow awareness and improve conversion rates. Regardless of your video advertising platform, keep the following best practices in mind:
- Invest in quality production.
- Cater video content to devices and audience interests.
- Implement retargeting to track users across devices.
- Leverage audience data to keep content targeting relevant.
- Pay by view or completion to keep impressions and conversions high.
- Establish goals in your analytics platform to track online conversions.
- Display strong calls to action at the beginning and end of videos.
- Tell your story with and without sound.
- Incorporating compelling content and imagery within the first three seconds of videos.
Also, everything is tracked and monitored, including video shares, channel subscribers, and site traffic. Our team of video advertising experts then optimizes your campaign at Digital Marketology to ensure your goals are achieved. Whatever your budget and overall campaign goal, we work with you to make video work for your business.
Frequently Asked Questions
We have listed everything for our customers. Still, if you find any doubt, you can connect with us via Email or Social Media Network. Here are answers to some Frequently Asked Questions.
Video advertising is a form of display advertising in which video ads are displayed to users to promote your business products and services, either within pre-existing online video content (in-stream) or as standalone ads (outstream). Linear video ads display before, during, or after a video stream and can also be designed to overlay the video while it plays or feature interactive components that urge viewers to take certain actions, like clicking for additional information. Non-linear video ads run simultaneously alongside the video stream so users can view them while watching the streaming content without obstructions. Out-stream ads are not accompanied by other content and come in multiple formats, including in-page ads, expandable banner ads, and in-text ads that display when users navigate to a certain part of text content.
As customer preferences continue to evolve, the key to reaching your audience and driving conversions is to take these preferences into account when developing your digital marketing strategy. Today’s consumers spend a third of their online time watching videos and significantly prefer video content over other types of content. High-quality, relevant, and shareable video ads are incredibly effective at encouraging users to spend more time interacting with the ad. Compared to static image ads, video ads consistently demonstrate better engagement, obtain higher click-through rates, and result in more conversions. When you can provide valuable video content on the platforms your audience prefers to use, you can strengthen brand awareness and recall, build relationships, and guide them along the buying journey.
There are plenty of options for mobile devices in our technological world, and your target audience is likely all over the board on which devices they view mobile videos. Whether their devices use Android, iOS, or anything else, all video advertisements can be embedded into any of the apps they already use.
As long as you have all the rights to the YouTube video, you can use it for advertising on another platform. However, it is important to edit your video to fit the Facebook platform before using it. This is not a complicated process but will improve attraction and retention as it will be more seamlessly formatted. Then you must convert the video to a file format that can be uploaded directly to Facebook’s ad manager. Because our consultants optimize the content of your advertisements to harmonize with the platform, you should have no problem advertising on Facebook.
Not only have video ads proven to increase sales, they increase brand recognition, allow you to reach wider audiences, and are highly effective on social media. Affordable software like Biteable allows you to create professional-looking video ads in minutes, and setting up social channels to share your content won’t cost a cent.
1. Sign up for a free plan at Biteable.com.
2. Select from hundreds of templates designed to engage viewers.
3. Tweak the text, change the colors, and add your logo.
4. Download, embed, or share to your social channels.
1. Draw attention with a bold question or headline statement.
2. Keep your message simple, direct, and clear.
3. Understand what your audience wants and how you can give it to them.
4. Be funny. People remember things that make them laugh.
5. Use numbers. Listicles and countdowns have high engagement rates.