Technical SEO
What is Technical SEO and Why is it Important?
Proper execution is critical to retain performance.
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed, and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that emphasizes site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time, and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in order could be detrimental for your business.
Technical SEO Services for Local Businesses
Improve Your Search Rankings Without Adding Any New Content
In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. Understanding what technical SEO is and what it demands allows you to ensure that your web pages are structured for online users and search engine spiders.
Technical optimization SEO involves the following processes:
- Running a crawl error report
- Auditing preferred domain
- Checking HTTPS status codes
- Creating an XML sitemap
- Increasing site speed
- Optimizing website for mobile
- Performing a Google site search
- Eliminating duplicate content
- Improving metadata
- Checking broken links
- Implementing Secure Sockets Layer (SSL)
- Utilizing robots.txt
- Auditing redirects
- Among others
We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money, and resources. That is why our technical SEO consultants are here to help you.
Technical SEO Services
Create Actionable SEO Strategies for A Winning Online Campaign
Technical SEO Audits
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. We develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings using the analytics results.
Competitor Analysis
Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence, and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
Meta Data Analysis
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Thrive performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes, and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
Penalty Recovery
Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts utilize Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google. We also check all your redirects to ensure they work correctly.
Website Migration
Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migration, benchmarking analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages, and monitoring traffic and rankings.
Speed Optimization
Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript, and HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.
Structured Data Markup
Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose issues.
Image Optimization
Large images slow down your site performance and drive away-page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the correct file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
Backlink Analysis
Gain a better understanding of your website’s online authority and search ranking capabilities with technical SEO for eCommerce and other platforms. Our team performs backlink analyses to ensure you acquire incoming links from reputable and high-authority websites. We utilize various backlink data sources to identify your referring domains, check their site authority, and determine the social share magnitude of the linking pages.
Keyword Research
Keyword research is the blueprint of your digital marketing strategy. Get insights into current industry trends and consumer behavior and ensure appropriate keyword usage throughout your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performing search terms.
Frequently Asked Questions
We have listed everything for our customers. Still, if you find any doubt, you can connect with us via Email or Social Media Network. Here are answers to some Frequently Asked Questions.
Technical SEO services are used to improve your website in ways that help search engines crawl and index your site in a more effective manner, thus improving your organic rankings.
Yes, technical SEO is highly important; it’s what tells Google that your site has a high value. With good technical SEO, you’ll rank higher on search results – and not just that, but your visitors will have a better user experience.
From page titles, meta descriptions, heading tags, schema.org markup, rel canonical tags, robot.txt, AMP pages, sitemaps, javascript (JS), and more, we leverage every technical edge so your website ranks higher and more often. We will also optimize the performance of your site to improve site speed and mobile-friendliness.
If you simply want a comprehensive technical SEO audit so you can implement the technical optimizations yourself or with your own developer, we will do a deepcrawl of your website and identify its strengths and weaknesses. Yes, some optimizations site owners can implement on their own in their CMS like WordPress, but more advanced technical optimizations should be performed with the help of a skilled SEO strategist or web developer.
Yes. If you’re looking for technical SEO services for your own agency clients, we can provide all of our services white label and with comprehensive white label reporting. We offer prices that allow you to resell our services to your clients and prevent them from turning to another having agency to get the services they need. Reach out to one of our account managers to learn more about our white label solutions.