Lead Generation Services

Digital or online lead generation requires an elaborate range of campaigns, techniques, and strategies, which differ for each platform. These digital activities must complement each other, from your website to paid search. We have the know-how to tie it all together and maximize your investment with minimum waste.

While Social Media can create desire and the idea of buying something you hadn’t thought of, search engine advertising can place your brand, products, and services in front of potential customers who have never heard of you; people who may be looking for your competitors, or trying to find out what they should buy and where to buy it from. The biggest search engine in the UK is Google (86% users), followed by Microsoft’s Bing (10% users). PPC stands for Pay Per Click. When marketing people speak about this, they refer to Google Ads or Bing Ads on search engine results pages (SERPs). Google gets around 3.5 billion web searches per day, making it a real contender for any ad campaign. A PPC campaign is a highly targeted way of reaching the end-user with adjustable budgets, target keywords, and other technical factors. The goal here is to get people to visit your website instead of competitors’.

B2B sales and marketing is a particular business model that requires a slightly different approach. At FFITBD, we have found that organic SEO campaigning is the top resource for capturing business leads. Your website then performs better in search engines. At the same time, your website can start to facilitate more intelligent and rewarding email marketing and social media campaigns, and you may see a reduction in your PPC spending.

We can target individual user groups with highly effective visual marketing campaigns to generate interest that develops into sales leads. Facebook Ads allows you to talk to your target audience in the comfort of their own home, with significantly cost-effective messages that help you gain brand awareness and ultimately market share with advertising from as little as £1/day, along with complete reporting tools and their incredible algorithm helping you to improve with each advert in your campaign. They also have clever little things like links to your website, which feed future ads on Facebook to people who have visited your website in the past. The goal here is to create a share-of-mind and develop a desire for the products and services you offer.

Twitter uses an automated system called ‘Twitter Lead Gen Cards, which allows you to generate leads directly within a tweet without leaving the site. A username, email address, and Twitter username are automatically pulled into the card, giving you prospects to follow up with. While the audience is potentially smaller than Facebook’s, the communication style allows for a different tact and opens up another world of opportunity. The goal here is to create a share-of-mind and develop a desire for the products and services you offer.