Every small business dreams of becoming an empire one day. It takes generous amounts of grit, hard work, resilience, belief along with a pinch of luck to go from UberCab to Uber, one of the most valued privately held companies in the world.
Of course, in the dreamy world of small businesses, dreams do come true, with a little help from digital marketing tools.
Did you know that in the United States alone there are over 28 million small businesses? In an increasingly global marketplace, small businesses are in line to compete with larger organizations. There was a time when a marketing budget was a luxury for small businesses when they solely relied on word-of-mouth and repeat customers. Today, a small business will find it hard to survive without efficient marketing.
Fortunately, small businesses are known for their ability to manage money efficiently. This, coupled with the variety of digital marketing tools in the market, ensure that your efforts will not require you to break your bank.
While it’s tough to determine what the future holds, surely, you do not want to be one among the 80% of small businesses that fail shortly after establishment.
In this new era that you’re in, you cannot afford to ignore the internet. Regardless of the industry, to achieve success, you need to have a sound marketing plan in place from the get-go. This plan should make good use of search engine optimization to drive traffic, the media marketing advancements, and the power of social media.
Here is a list of 8 online marketing tools that you need to make use of for your small business. Small businesses use these tools to enhance their digital marketing services, leverage them and use them to simplify their efforts from social media all the way to project management and gain a competitive edge over competitors; so should you!
1. WEBSITE ANALYTICS TOOLS
A) Google Analytics
A free Google tool that your small business should use from the start, at a basic level, is Google Analytics. It helps you check who’s coming to your website, where they’re coming from and where they spend the majority of their time. Beyond that, you can track events and learn about user engagement, build an enhanced eCommerce setup, and set up goals to track conversions.
Google Analytics can quickly become the best friend of any small business which helps track the loads of data and content that’s uploaded.
Chances are you’ve heard of this powerful tool. It’s undoubtedly one of the most recognized free web analytics services in the world and used by thousands. By combining features for both traditional as well as mobile users, Google Analytics is excelling.
To break it down for you, Google Analytics is one feature that you have got to install for your website. From recording and analyzing just about anything to measuring engagement on-site to analyze real-time data and unique visitors to track what works for you and what doesn’t, this tool does it all! It’s unimaginable, the number of metrics you get at absolutely zero cost!
It’s akin to the backbone of any marketing campaign and will answer nearly all your queries just like its parent, Google!
If you don’t have it, download it now!
Insider tip: Google Analytics works alongside with Google Tag Manager. Together, they’ll give you improved results. Google AdWords Keyword Planner is another great Google tool for small businesses.
Kissmetrics is a full-scale web analytics tool.
It’s a platform that helps you understand, segment, and engage your customers based on their behavior on your website and allows you to have a deeper understanding of user behavior.
Another quality of the platform which you can put to use is audience segmentation. KISSmetrics helps identify the different categories of your audience, their common characteristics, and helps you engage with each segment based on their interests. For those interested, email marketing integration is also available.
This useful customer engagement tool can help you track the journey of conversion for a visitor’s and give you a thorough breakdown of the same. Use this to your advantage to tweak the process of conversion or boost sales and revenue.
2. EMAIL MARKETING TOOLS
The ‘mail…kimp’ ad went viral! But there’s a lot more than MailChimp can do besides viral ads or funny memes. MailChimp is an incredible tool that helps businesses small or big to create and automate successful email campaigns easily.
Not only is their reporting fantastic, but it also gives insight into everything that you need to know about your list of subscribers and its performance.
The best part is it’s ‘forever free’ plan, which is 100% free for up to 12,000 emails in a month and 2000 subscribers. This is a great deal for small businesses, especially when you are trying and testing new tools. If you decide to upgrade, their packages begin at $10 per month – pretty reasonable.
Other contributing factors to make it a popular platform are an easy to use interface with amazing tools and great support. Plus, it seamlessly integrates with platforms such as Magento, WordPress, and others.
What’s more, you can find customizable email templates, simple tracking instruments, contacts segmentation into groups, voicemails, and analytics on the MailChimp. Using these tools, you can customize the time you want your email to be sent based on a user’s location.
Taking into consideration that the first email was sent back in 1971, who would have imagined that today, 48 years later, it continues to play a vital role in the schematics of marketing; although,based on user’s Geo-location you just need to set up VPN features that aid your marketing campaign on specific time-zonal way.
At present, every day, over 99% of consumers check their emails, so whether you’re a small business or not, email marketing is something that you should incorporate into your overall strategy.
In no time will MailChimp become your number one weapon in your marketing arsenal.
3) SEARCH ENGINE OPTIMIZATION TOOLS
If you’re on the lookout for a research tool that does everything for you, then look no further than SEMrush. From content marketing to social media, this newfound toy for SEO lovers is a comprehensive tool.
The built-in features are designed to help both rookies and experts boost their search engine rankings. You can even get information about your competitors’ keywords, find new competitors in the segment, pull out information about your competitor’s backlinks, draw a comparison for your domain with competitors, keep track of how their rankings fluctuate and conduct a full competitive analysis.
Additionally, the platform also runs an SEO audit of your content and looks for excellent backlinking opportunities!
SEMrush is a world inside a world with multitudes of opportunity!
4) CONTENT MARKETING TOOLS
WordPress is your key to the perfect content management system (CMS) for your business.
In 2019, this platform has seen a 4% rise since the previous year, and it powers over 34% of the internet.
From once being known as a blogging tool, today, WordPress has come a long way and is incredibly versatile. By default, WordPress has promptly become the go-to digital publishing tool for multi-billion-dollar companies like USA Today, CNN, Spotify, Facebook, Microsoft, and Sony and other small businesses. After more than a decade of lurching through expensive, clunky and jerry-rigged content management systems, WordPress is like a promised land – a multifaceted, multimedia-friendly, feature-rich, easy to use, standard platform for these companies. When they find such solace in a platform as such, you can too.
But why WordPress when there are several other content management systems that you can choose from?
Although it sounds too simple to be the reason, it’s easy to use trait has made WordPress a well-liked and known CMS platform, especially by newbies. Website content management is made effortless due to its user-friendly design. With WordPress, it’s not necessary to have programming or coding skills; you can get by without it. All you need is a few minutes to install WordPress, and you’re all set! With just a few clicks, you can also easily update your plugins and theme – it’s as simple as ABC.
That’s not all, WordPress presents unlimited options like built-in SEO, active support process, it’s budget-friendly, it’s intrinsically SEO-Friendly, it gives equal priority to mobile optimization, comes with state-of-the-art security, and much more. The stats with WordPress are an endless list which is proof enough to show that it’s one of the best you can get your hands on.
If you are looking to start a website, all you have to do is download WordPress and begin designing your customized website with just a few handy tools. You can add details like your company’s objectives, vision, and mission and even add in a blog section with high-quality content, which is SEO optimized. The best part? You have tens of thousands of plugins to pick and choose from which perform different functions like monitoring analytics, adding a contact form, and so much more!
WordPress gives you a world of opportunity right at your fingertips; if used effectively, you can do wonders for your small business!
Insider tip: Yoast is an SEO tool that is supremely compatible with WordPress; they go hand-in-hand. Yoast helps optimize content, check the SEO compatibility of your content, and improve engagement.
5) SOCIAL MEDIA MARKETING TOOLS
It goes without saying that social media should be a part of your digital marketing plan. If you’ve got accounts on Facebook, Twitter, Instagram, Pinterest, and other platforms, you also know that it needs regular and constant upkeep.
Some days at work are relaxed – you have ample time to post on social media. Some day, you’re as busy as a bee where social media tends to take a backseat. You’re not new to how much coordination, time, and effort goes into brainstorming, researching, writing, revising, scheduling, and publishing your posts.
Hootsuite is a weapon for your arsenal which will perfectly fit in. It’s one of the top social media tools which integrates a variety of social media platforms and lets you handle all the activity from a single place. Hootsuite has a lot to offer to organizations that are looking for a more natural way to manage their social media.
It takes a bit of learning to get the hang of Hootsuite, and the guided tour and walkthrough are helpful ways of learning your way around the platform; although relying upon Affiliate marketing will get you the best outcome with pretty less hassle.
Other than generating and posting content, Hootsuite also provides monitoring services which show you messages, comments, mentions, replies, and more in a single dashboard, schedule posts, delegate work to other members of the team, and customized and insightful analytics which is good enough to present to clients or management.
While you can find most of the features your business needs for free, a few come at a price. Once you determine the usefulness of Hootsuite for your small business, you can always upgrade!
All in all, in Hootsuite, you will find a robust tool which assists small businesses successfully organize, plan, and schedule its social media plan.
6) PROJECT MANAGEMENT AND COLLABORATION TOOLS
You know you have a winning product when it’s talked about as a verb. One universal and widely used catchphrase is ‘Google it,’ and another recent one is ‘Slack it to me.’ Considering that Slack is being used by over six million users daily, it’s ubiquitarian status has earned it a verb status.
Slack is known for its simplistic design, easy to navigate interface and organized structure. These features, coupled with robust add-ons, have contributed to make Slack a favorite among small businesses and the center for all team activities.
Gone are the days where efficient project management was done via email, which was once a popular method. With the number of virtual teams rising, and top management wanting answers instantly, Slack is the perfect way to stay in constant touch with colleagues. The digital marketing world of today demands a dynamic and fast-paced environment that email cannot fulfill, but a communication tool like Slack can.
You can create different channels (threads of conversation) which can be divided by teams, project name, project managers, etc. The channels are public and can be seen by anyone in your company. Transparency is a huge benefit! As the Slack workspace is well organized, there is no information overload.
To add to its advantages, Slack also integrates with apps like Trello and Asana, which work in tandem to give you enhanced results.
It’s easy to use interface, quick message option, and swift data sharing has made Slack the desired tool that is sought-after by marketers around the world. From productivity to sales to design to office management to project management, you can get everything done on Slack and stay on top.
It’s easy to see why Slack has swimmingly captured the hearts of millions.